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HRC new brand identity unveiled in recognition of International Human Rights Day

HRC new brand identity unveiled in recognition of International Human Rights Day
11 December 2020, 05:19 AM
General

The Human Rights Commission (HRC) introduces today a new brand identity to better align itself with the universal logo for human rights.  The new logo features a stylized bird in flight, with an outstretched wing which symbolizes a hand, all underpinned by a bold equals sign representing equality for all. The vibrant green is symbolic of land and the blue representational of the sea to illustrate the Cayman Islands.

The universal logo for human rights was selected following an international initiative “A Logo for Human Rights” which started in 2011, the initiative had the goal of creating an internationally recognised symbol to support the global human rights movement and draw attention to human rights violations.  The competition received over 15,000 submissions from over 190 countries with the final logo unveiled on 23 September 2011 designed by Predrag Stakic of Serbia which combines the shape of a hand with that of a bird.

While 2020 has presented many challenges locally and globally, the Human Rights Commission celebrates 10 years of existence and making strides in the promotion, understanding and observance of human rights in the Cayman Islands.  The Commission felt it fitting to use the end of 2020, and specifically December 10, International Human Rights Day which this year has the theme ‘Recover Better – Stand Up for Human Rights’, as an opportunity to refresh and usher in 2021 during which the Commission aims to increase its presence with a number of planned initiatives. 

“We’re delighted to share our new image with the public on International Human Rights Day,” explained Human Rights Commission Chairman Dale Crowley.  “The new logo better aligns with global standards and whilst the use of the Cayman Islands Coat of Arms was a longstanding staple, some basic research proved that it presented a disconnect with the Human Rights Commission’s purpose as a wholly independent body that is not subject to the direction or control of any person or authority.”