News

The Cayman Islands Department of Tourism (CIDOT) today announces with pleasure that new production of its iconic “Dream in Cayman” campaign is underway, and Caymanian talent is at the top of the call sheet. With whimsical imagery and artful interpretations of well-known tourism destinations, the multi-media campaign strategically set Cayman apart from a sea of sameness. The CIDOT will inject an economic investment into the local community by using a host of local production vendors, talent, transportation, accommodations and more to create compelling new imagery that will elevate the natural beauty of Cayman and further position the destination as a leading luxury lifestyle destination.
 
“As we set out to create new compelling assets for this beloved campaign, it remains our priority to showcase the magic of the Cayman Islands for international viewers and visitors. There are no better stewards for our mission of Caymankindness than Caymanians themselves,” said Hon. Minister for Tourism and Transport, Mr. Kenneth Bryan. “Over the last several months, the Cayman Islands has emerged as an international hub for filmmaking and production, so we are fortunate to have the industry’s best and brightest help create the next chapter of “Dream in Cayman” with us.”
 
As a destination synonymous with barefoot luxury and timeless romance, the Cayman Islands has achieved industry acclaim for its “Dream in Cayman” advertising campaign. Launched in 2019, the original iteration of “Dream in Cayman” was recognized with an Adrian Award by HSMAI for excellence in marketing. This year and in 2022, the CIDOT and its creative agency partner, The Richards Group, look to build upon the success of the initial, recognizable campaign. Production for the new creative will begin in December with an acclaimed director overseeing the shoot, supported by the local production expertise of Awesome Productions, a leading production company based in Grand Cayman.