News

The Cayman National Cultural Foundation (CNCF), in partnership with Brand Caribe Innovation Lab, is proud to present The Business of Culture, a powerful two-part film series featuring in-depth conversations with local and international creative industry experts. The premiere screening will take place on March 16 at 7:00 PM at Camana Bay Cinema as part of Cayfest 2025 - ‘Cayfest On Film Splice’.
This groundbreaking film is designed to educate, inspire, and equip Cayman’s creative professionals, entrepreneurs, and cultural stakeholders with the tools and strategies needed to thrive in the global creative economy. Through engaging discussions, the series delves into the realities of monetizing creativity, overcoming industry barriers, and building sustainable careers in the creative and cultural industries.
Meet the Cast of Experts
Part 1 – The Economics of Creativity
A deep dive into how creativity can be transformed into a thriving industry, covering monetization, funding, and cultural impact.
• Bruce Gordon – Creative Director of Zeal Creative Agency; Film Editor, Music Producer & Entrepreneur
• Marlon D. Simms – Dean, School of Dance, Edna Manley College; Artistic Director, National Dance Theatre Company of Jamaica
• Dr. Marielle Barrow Maignan – CEO & Editor-in-Chief, Caribbean In-Transit
•  Bryan Graham – Social Media Expert, Digital Strategist
• Hosted by Zosia McGregor – Radio Host, Island 98.9 FM
Part 2 – Breaking Barriers
An inspiring conversation on the journeys of Caymanian creatives who have
achieved global success and insights from a top music executive on breaking into
elite creative spaces.
• Benny Pough – Global Music Executive; former label head at Roc Nation,
Arista Records, Motown, Epic Records, Def Jam, and MCA
• Jawara Alleyne – London-based Fashion Designer, featured in Vogue,
Harper’s Bazaar, Dazed, Elle, The Times; worked with Rihanna, Beyoncé,
Tems, Bella Hadid & more
• John Watler – Managing Director, Star 92.7FM; Director, Renegade Mas &
Out of This World Music Festival; DJ & Entrepreneur
• Hosted by Patrice Beersingh – Chief of Innovation, Brand Caribe
A Strategic Shift for CNCF
CNCF Managing Director Rosie Twohey emphasized the importance of this
initiative, aligning with the foundation’s new strategic direction to develop
Cayman’s creative sector. "Under the CNCF pillar 4 – Training and Support for
Artistic Development,’ we are committed to providing workshops, grants,
promotion, and infrastructure to support artists in building viable careers. The
Business of Culture is a key step in creating a stronger ecosystem for the creative
industries in Cayman.”
Why This Matters
Co-host and curator Patrice Beersingh highlighted the motivation behind the
series: "While we celebrate and facilitate the Arts in many ways, we have yet to
fully develop a creative industry that provides sustainable careers. The Business of
Culture aims to bridge that gap—offering real-world insights on how Caymanian
talent can compete globally. We are proving that the creative and cultural
industries are not just hobbies, but legitimate economic pillars.”
Event Details & Viewing Access
Premiere Screening: March 16, 7:00 PM, Camana Bay Cinema
Free to the public (first-come, first-served)
Availability: Following the premiere, the film will be accessible on CNCF’s digital platforms (Instagram, Facebook, Instagram)
The Business of Culture was filmed at the Harquail Theatre with a live studio audience, serving as a flagship initiative for Cayfest 2025. The film will be available on all CNCF social platforms (Instagram, Facebook and YouTube)