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Tortuga’s $10K Giveaway is back, this time with even more chances to win big. From 7 February through 6 April, every $25 spent in-store at Tortuga Fine Wine & Spirits and Discount Liquors, or online, will enter shoppers into the prize pool, with select products offering bonus entries.

The $10K Giveaway was designed to give back to loyal customers who have supported Tortuga Rum Company over the decades. Now in its 41st year, the brand celebrated its 40th anniversary in 2024.

In a heartwarming series of events, Tortuga regular John Ebanks of West Bay defied the odds to win the 40th-anniversary grand prize and a weekly prize, striking gold twice.

“Winning $10,000 has made a big difference in my life,” said Ebanks. “I couldn’t wait to tell my grandchildren.”

This year, Tortuga is going even bigger, with some incredible weekly prizes in addition to the $10,000 in cash. Among those are iPhones from Digicel, a Cayman Airways voucher, and a staycation at the Hampton Inn by Hilton, allowing anyone to win big every week.

“From our Tortuga Fine Wine & Spirits locations to Discount Liquors, our customers have supported us for decades, and this is our way of saying ‘thank you’ in a truly exciting way. With bigger weekly prizes and a life-changing grand prize, we’re making sure everyone has a real shot at winning.” Mr. Eugene Nolan, CEO at Tortuga Rum Company, said.

To learn more about Tortuga’s $10K Giveaway, visit tortuga.ky, sign up for Tortuga’s email newsletter, and follow @TortugaCayman.