News

Yello Media Group is proud to launch their annual Community Recycling Programme Yello2Green.  Starting Monday, March 11^th to Sunday, March 31^th, Yello invites the community to participate in one of the most impactful environmental initiatives within the Cayman Islands, on both Grand Cayman and Cayman Brac.  Yello2Green School Challenge is underway and Yello2Green recycling bins are conveniently located at four Foster’s IGA locations and Hurley’s Supermarket. 

An island-wide annual event, Yello2Green is an eco-friendly programme that has saved more than 200,000 directories from the George Town landfill. Over the next three weeks, the Cayman Islands community will come together to collect and recycle used phone books which will then be converted into reusable material.  Yello puts their commitment to the Cayman Islands community and environment into action by shipping used Yello directories to our sustainability partner GreenFiber. 

FUN FACT: In 2018, Yello collected over 13,000 used directories, that translated into GreenFiber insulation for approximately 10 homes! Goal in 2019, 15 homes!

SO HOW DOES YELLO DO IT?

Step One: Education and Awareness

Yello shares the benefits of recycling with primary schools and encourages schools, students and parents to participate in the Yello2Green School Challenge. In addition, Yello places Yello2Green recycling bins at Foster’s IGA and Hurley’s.

Step Two: Packaging and Shipping

Yello palletizes the books and ships to GreenFiber’s Tampa facility, which is closest to Cayman Islands. “It’s a costly endeavor, but absolutely worth the investment” says Marketing Manager, Melanie Shambaugh.

Step Three: Recycling at GreenFiber

GreenFiber makes its home insulation from blends of various paper products in order to accommodate different housing needs. Directories are blended with cardboard, newspapers, shredded papers, confidential documents, etc. The manufacturing process consists of shredding and fiberizing the paper back to original fibers before being treated with natural chemicals to make it fire retardant and pest resistant. Then it’s packaged for retail!   Green Fiber supplies insulation to home improvement stores including Home Depot and Lowes along with big builders who are working on developments. They also sell to private homeowners who choose DIY!

Yello2Green School Challenge

Primary schools compete in a friendly challenge to win prizes.  The school that collects the most directories, per student body, wins!  Prizes include $1,500 for 1^st Place, $1000 for 2^nd Place and $700 for 3^rd Place.  In addition, each participating primary school will reward the class that collects the most directories with a celebratory Subway sandwich party. In addition, the student to collect the most directories at each school, will win a $100 gift certificate for school supplies.  To date, we have nine primary schools participating in Grand Cayman and three schools in Cayman Brac.

• Grand Cayman:  Cayman Academy, Cayman International School, Cayman Prep, Edna M. Moyle Primary School, First Baptist Christian School, , John A. Cumber Primary School, St. Ignatius Catholic School, Triple C School, Truth for Youth School and Wesleyan Christian Academy.
• Cayman Brac:  Creek & Spot Bay Primary School, Layman E. Scott Senior High School and West End Primary School

We wish to thank and recognition our community partners:  Foster’s IGA, Hurley’s Supermarket, Tropical Shipping, Lemmie’s Trucking and HOT 104.1 and X107. 

For information about how to get involved in Yello2Green, please contact Melanie Shambaugh at 345-814-1762, via email mshambaugh@yellomg.com or www.FindYello.com .